Advertising Standards

Those who acquire advertising space on BrickVerse ("Advertisers") are expected to uphold integrity, including, but not limited to, adhering to the following requirements:

Ad Transparency:

• Advertising content design must not obscure or disrupt required disclosures in a manner that leads users to believe they are interacting with non-advertising content.

• Advertisements must not make deceptive or unrealistic claims regarding the products or services they represent, including offering free Cubes to entice user engagement.

• Advertising content must not mimic system functionality or confuse users with iconography that replicates non-functional buttons, notifications, or options.

For BrickVerse Immersive Portal Ads, the advertising content must not mislead users about the destination of the Portal.

Advertiser Platform:

• Advertisers must not attempt to upload malware to the BrickVerse Ad Manager.

• Advertisers must not provide false identification or payment information to BrickVerse.

• Advertisers must not make fraudulent refund requests or dispute payments for services properly delivered.

• BrickVerse may suspend ad campaigns or advertiser accounts for non-payment of services properly rendered.

Intellectual Property:

• Advertisements must not infringe upon the intellectual property rights of others. BrickVerse will promptly remove infringing content upon receiving a valid Digital Millennium Copyright Act (DMCA) notice or Trademark infringement removal request.

• BrickVerse may suspend ad campaigns or advertiser accounts for such violations.

Directing Users Off-Platform:

• Ads may not include URLs, partial links, QR codes, or any other means to redirect users away from the BrickVerse platform.

• Ads may not encourage users to share links to external websites.

Sharing Personally Identifiable Information (PII):

• BrickVerse does not permit users to share their own or others' personal information on the platform, including within advertising content.

• For example, BrickVerse may reject advertisements containing phone numbers or images of private individuals.

Language Support:

• Currently, BrickVerse Ad systems support advertising content in the following languages: English.

• BrickVerse may reject ad content containing languages not currently supported.

Publisher Integrity

Developers inserting advertising units into their BrickVerse experiences ("Publishers") are expected to operate with integrity, including, but not limited to, adhering to the following requirements:

Ad Fraud:

• Publishers may not utilize bots or large-scale ad engagement campaigns to generate undue ad revenue. Such activity may lead to the suspension of ad delivery, either for the targeted experience or the involved user accounts. BrickVerse may also revoke payouts related to fraudulent impressions or traffic.

• Publishers may not misclassify experience metadata (e.g., genre, experience guideline rating, etc.) to deceptively increase ad delivery to users of the experience. Such activity may result in the suspension of ad delivery, the experience, or the publisher's account access.

Ad System Abuse:

• Publishers may not include advertising content as their fallback content when BrickVerse fails to deliver an advertisement to an Immersive Ad unit.

• Publishers may not misuse BrickVerse tools, such as the PolicyService API, to deliver advertising content to users not eligible to view it, including users under the age of 13.

• Publishers may not use content in their experience to obscure required disclosures in a way that makes users believe they are engaging with non-advertising content.

• Publishers may not reuse or repurpose BrickVerse Immersive Ad content without express authorization from the advertiser.

Prohibited Advertising Content

BrickVerse requires adherence to the following advertising content guidelines to maintain a safe and respectful environment for users aged 13 and above who are eligible to view ads:

Child Safety: BrickVerse maintains a strict policy against endangering children. Ads must not contain content that portrays or promotes:

• Predatory behavior, such as befriending children to manipulate and exploit them (grooming).

• Sexualizing children in any manner.

• Engaging in sexual discussions with or soliciting sexual material from minors.

• Sharing, requesting, or discussing child sexual exploitation imagery.

Violence: Ads must not threaten real-world harm to others, encourage such threats, or incite violence against individuals or property, including:

• Physical or sexual assault.

• Property damage.

• BrickVerse may cooperate with law enforcement agencies regarding credible harm threats.

Bullying and Harassment: Ads must not reference or depict bullying, stalking, trolling, harassment, or intimidation on the platform. This includes singling out a user or group for ridicule or abuse, as well as sexual harassment.

Suicide and Self-harm: Ad content must not portray, glorify, or encourage suicide or self-injury. It must not describe methods for self-harm or suicide.

Sexual Content: Ads must not include nudity or reference sexually explicit or suggestive material. They should not reference or promote reproductive, contraceptive, or fertility products or services.

Violence or Gore: Ads must not depict extreme violence or serious physical or psychological abuse, including:

• Animal abuse or torture.

• Realistic depictions of extreme gore.

• Support or glorification of war crimes or human rights violations, such as torture, modern slavery, or human trafficking.

Terrorism or Extremist Organizations: Ads must not contain content that supports, glorifies, or promotes any terrorist or extremist organization and their actions, including:

• Depictions or support for terrorist or extremist attacks or actors.

• Depictions or support for leaders of terrorist organizations.

• Depictions of slogans, images, flags, or icons of terrorist organizations.

• Recruiting membership for terrorist or violent organizations, or encouraging others to leave BrickVerse to find such information.

• Fundraising for terrorist or extremist organizations, individuals, or groups.

Illegal & Regulated Goods:

Illicit Drugs or Intoxication:

Ads must not promote or solicit the sale of illegal drugs or controlled substances. They must not depict intoxication, drug abuse, or encourage substance abuse.

Ads must not contain depictions of drug paraphernalia, including pills, syringes, or smoking pipes.

Medical: Ads must not promote, depict, or discourage pharmaceutical products, prescription drugs or medicines, medical devices, or medical procedures, including reproductive healthcare or clinical trials. They must not promote, depict, or discourage the consumption of prescription drugs, the use of medical devices, or participation in a medical procedure.

Health or Diet: Ads must not depict or promote weight loss products, steroids, weight management supplements, or eating disorders. They must not encourage people to change their real physical weight, including through Before-and-After comparison images. Ads must not promote or solicit infant food products, including milk substitutes and infant feeding implements.

Body Alteration: Ads must not depict or promote invasive cosmetic procedures. They must not promote body piercing services, permanent tattoos or permanent makeup, ultraviolet devices for skin tanning, skin bleaching devices, or procedures. BrickVerse permits ads for hygiene products including dental care, soap, hair care, and deodorant, as well as cosmetics such as skincare and non-permanent makeup. BrickVerse prohibits any negative messaging about body types or physical attributes or comparing them in ad content, including using Before-and-After comparison images.

Tobacco: Ads must not promote or solicit the sale of tobacco products or paraphernalia, including e-cigarettes, e-liquid, vapes, hookahs, or other smokable products. Ads must not depict the use of tobacco products or paraphernalia.

Alcohol or Related Products: Ads must not depict, promote, or solicit the sale of alcohol products, paraphernalia, or consumption.

Cannabis: Ads must not depict, promote, or solicit the sale of cannabis or its byproducts, including, but not limited to marijuana, THC, or CBD products. Ads must not promote or depict cannabis paraphernalia.

Weapons:

Ads must not promote or solicit the sale of weapons such as knives, daggers, spears, or swords in the real world. BrickVerse permits ads for knives as kitchen utensils.

Ads must not promote or solicit the sale of guns, firearms, or paraphernalia in the real world.

Ads must not promote or solicit the sale of bombs, fireworks, or explosives in the real world.

Ads must not promote or solicit weapon-making instructions or schematics in the real world.

Ads must not promote or solicit training programs for the use of weapons in the real world.

Gambling:

Ads must not promote casinos, real-world gambling, or online gambling with real-world currencies.

Ads must not promote sports betting, sportsbooks, or fantasy sports services. Ads must not promote participation in lotteries.

Counterfeits & Piracy:

Ads must not promote or solicit the sale of counterfeit products or counterfeiting tools.

Ads must not promote or solicit the sale of digital media piracy or media pirating services.

Criminal Activity:

Ads must not promote products in the context of criminal activity, including cybercrimes. This includes activities like using spray paint or glass etching for vandalism, using spying tools for stalking, or employing lock picks for trespassing. Ads must not depict or promote figures associated with criminal activity.

Real World Physically Dangerous Activities: Ads must not depict or promote participation in real-world activities specifically designed to create an extreme risk of physical harm to participants offline. This includes but is not limited to:

• Physical challenge or stunt trends.

• Dangerous misuse of fireworks.

Martial Arts:

Ads must not promote martial arts training or real-world events.

Ads must not promote fighting sports training or events in the real world.

Discrimination, Hate Speech, or Profanity:

Ads must not demean, threaten, or attack individuals or groups or encourage others to do so directly or indirectly based on factors such as:

• Race, perceived race, or ethnicity.

• National origin.

• Sexual orientation.

• Gender, gender identity, or gender expression.

• Religion or religious affiliation or beliefs.

• Age.

• Physical or mental disability.

• Veteran status.

• Familial status. Ads must not discriminate against others based on their membership in the above groups. Examples include:

• Experiences that imitate or suggest real-world acts of discrimination.

• Avatar clothing associated with hate groups.

• Symbols and flags associated with discrimination.

• Derogatory memes. Ads must not include profanity or crude language, whether through misspellings, special characters, foreign languages, or other means to evade profanity detection.

Dating & Romance:

Ads must not promote online dating services, romance coaching, or relationship counseling.

Real World Tragic Events:

Ads must not depict specific real-world tragic events, mock the victims of such events, or support, glorify, or promote the perpetrators. Ads must not offer products or services related to specific real-world tragic events to capitalize on these events for commercial purposes. Real-world tragic events include:

• Mass shootings and domestic terrorism.

• Specific real-world natural disaster events.

• Human or civil rights violations.

Extortion and Blackmail:

Ads must not be used to extort or blackmail individual users or target groups. Ads must not promote or solicit the sale of tools or techniques for extortion or blackmail.

Malicious Software:

Ads must not promote spyware, malware, or software that can be used to damage or gain access to another user's devices or information.

Politics:

Ads must not depict or promote political content, including political figures, parties, ideologies, ballot propositions, candidacies, or voter registration instructions. Ads must not be used to advocate for or against public policies or government administrations.

Religion:

Ads must not depict or promote religious content, including icons, holy texts, beliefs, practices, services, or organizations. Ads with content demeaning a targeted religious group or belief will be considered Discrimination.

Paranormal, Astrological, or Occult:

Ads must not depict or promote real-world services associated with paranormal activity, astrological sign readings, exorcisms, or the occult. Ads must not depict or promote services or products in the real world for fortune-telling, interfacing with the deceased, clairvoyance, or mind reading.

Funeral Services:

Ads must not promote funeral services or funeral-related products, including caskets or burial tools.

Multi-level Marketing:

Ads must not promote participation in a multi-level marketing campaign or recruitment to an organization. Ads must not solicit users to become influencers in marketing campaigns. Ads must not promote the purchase of products affiliated with multi-level marketing campaigns.

Financial Services:

Ads must not promote financial products or services, including but not limited to:

• Banking, lending, consumer credit, leasing, or investing.

• Individual securities.

• Digital wallets.

• Payment installment plans or buy-now-pay-later providers.

• Insurance.

• Tax preparation or tax filing.

• Credit monitoring or credit repair services.

• Products that require a credit check.

• Accounting or budget management.

• Debt consolidation. We do allow ads that promote gift cards or loyalty programs for non-financial end products that are compliant with all other Advertising Standards.

Cryptocurrencies & NFTs:

Ads must not promote specific cryptocurrencies or specific blockchain-based assets.

Ads must not promote non-fungible tokens (NFTs), NFT publishing, or NFT trading platforms.

Ads must not promote digital wallets for cryptocurrencies or blockchain-based assets.

Ads must not promote cryptocurrency or blockchain asset exchanges or portfolio management services.

Animals & Insects:

Ads must not promote or solicit the sale or adoption of animals or the sale of animal body parts or byproducts. We do allow promotion of products for animals such as processed pet food, pet accessories, and pet care services.

Ads must not promote or solicit the sale of insects or their body parts or byproducts.

Ads must not promote or solicit pest control or insecticide products or services.

Charitable Causes:

Ads must not promote or solicit donations for an external charitable cause.

Ads must not claim that a transaction on BrickVerse.gg is associated with an off-platform fundraiser.

Mature Media:

Ads must not promote or solicit media inappropriate for underage audiences, including:

• R-rated movies and their equivalents.

• Music with explicit lyric warnings.

• Mature-rated games.

• Other media with a warning of explicit content.

Investigative or Legal Services:

Ads must not promote or solicit services, including public records lookups, personal investigative services, or private eyes.

Ads must not promote or solicit legal services.